Three Little Words

Who to blame it on? Veni-Vidi-Vici? The mission statement mandate? In any case, a new, moronic, unsightly creature has blotted my landscape: the three word slogan. You've seen it everywhere, from grocery bags to university web sites, at the head of stationery and the foot of new monuments, it's the three word catchphrase, three verbs that decorate a semantic space where a thought could not be found.

And thus I am driven to observe, record, and promulgate this information!

Sadly, this concept is so old that there's a Greek word for it, hendiatris, literally "one through three".

Last modified on 12 February 2019.